Journal.

Notes on process, typography, and motion — written between projects.

Cream tufted armchair against a pale studio wall

AI doesn't design for us — it widens the sketchbook. A look at how generative studies feed into a disciplined editorial process without flattening the result.

Ghaslet hot sauce bottle hero shot

The best scroll sequences answer a question the layout already asked. Notes on restraint, reversal, and why every pinned section needs an exit.

Portrait of a woman lit in cool blue and violet light

When the name is the interface. How we set oversized type that survives cropping, viewport edges, and its own confidence.