AI doesn't design for us — it widens the sketchbook. A look at how generative studies feed into a disciplined editorial process without flattening the result.
Journal.
Notes on process, typography, and motion — written between projects.

The best scroll sequences answer a question the layout already asked. Notes on restraint, reversal, and why every pinned section needs an exit.
When the name is the interface. How we set oversized type that survives cropping, viewport edges, and its own confidence.