Kilim
A quarterly on craft and the botanical world, woven together like the rug it is named after.
Self-initiated concept study — not client work. Photography from Unsplash, used illustratively.
The challenge
Craft magazines tend to whisper — beige stock, small type, polite photography. Kilim needed to feel as bold as the textiles and plants it covers, while keeping long essays genuinely comfortable to read.
The strategy
A grid that weaves
Columns alternate like warp and weft: a wide reading column crossed by narrow bands for captions, specimens, and pull quotes.
One dye per issue
Each issue takes a single colour from its lead story — marigold for the first — and runs it through every spread.
Slow pages
Generous margins and one idea per spread keep the pace closer to a book than a feed.
The identity
Tracked-out capitals, set like a woven border.
- Marigold#F29A1D
- Forest#10301C
- Moss#4C6A37
- Undyed#F2EBDD
- Display
- Archivo Black, wide tracking
- Text
- Instrument Serif
A loud masthead over a quiet, bookish reading face.
In application
Issue 01 — Marigold.
What we made
- Masthead and wordmark
- Twelve-column woven editorial grid
- Cover system with a seasonal dye palette
- Feature spread templates
- Responsive digital edition
A self-initiated study, made to test an idea end to end. There is no client, launch, or result behind it — if it sounds like a problem you have, tell us about it.